Over the past year, we have been delivering a coaching workshop globally to help leaders build critical thinking skills of their teams. We’re seeing a huge demand for this topic, and it’s no mystery why. A survey by the Association for Talent Development found that 90% of organizations expect managers to coach direct reports. At the same time, though, more than half said that a lack of coaching skills stood in the way of their goals.

To become a better coach to your team members, the first step is understanding what coaching really is — and isn’t. And that’s what I want to explore with you today.

Coaching ISN’T Advice or Feedback

I’ve found that many leaders think they’re coaching when they are actually advising or giving feedback. Developing your team members involves all of these activities at one time or another. But they aren’t the same thing.

Advising is defining or directing the action an employee should take to solve a particular problem or issue. Advising is the best option sometimes — for example, in a high-stakes or crisis situation under a tight deadline. But it’s also easy to overuse, since solving an issue for your team member is often the quickest way to get it off your plate.

Delivering feedback is describing past performance with a focus on acknowledging strengths and ways to improve. Meaningful feedback is crucial to keeping your team members engaged. Like coaching, delivering feedback can fall by the wayside when things get busy. But it doesn’t have to be time-consuming. Get in the habit of sharing what you noticed a team member doing as soon as possible after you observe it. Even a couple of minutes after a meeting to point out what worked well and what would have been more effective can go a long way.

Coaching involves listening, asking thought-provoking questions and acknowledging the employee’s perspective, which empowers them to problem-solve and take action. Each part of that definition is important:

• Active listening helps you understand what’s really happening with your team member and the situation.

• Asking questions helps your team member develop their own solutions. A common mistake here is asking leading questions that nudge the employee toward what you would do. Leading questions negate the benefits of coaching.

• Empowering your team member means that you are laying the groundwork for them to handle situations on their own in the future instead of coming to you for answers.

Empowerment is at the heart of why coaching is so important. Your team members will never develop to their full potential without coaching that challenges their thinking, broadens their perspective and helps them get unstuck. Learning and growth enhance performance and engagement, which is good for employees themselves and for the organization.

But coaching also benefits you. As we touched on earlier, giving employees solutions when they come to you with a question or issue might save time in the short run. But, in the long run, you’re setting yourself up for spending yet more time “putting out fires.”

This week, think about how often you are taking advantage of coaching moments with your team members and start looking for more opportunities. I also invite you to check out our New Lens® app, which we designed to arm your team members with high-impact strategies and facilitate manager coaching. Bimonthly one-on-one meetings between managers and participants are part of the program, and we make it easy by providing a discussion guide for managers to use.

Free Leadership Development Event

Since we’re talking about ways to develop your team members, I wanted to remind you about our upcoming Micro Summit: 4 Core Leadership Strategies for Success. This is a rare opportunity to get insights from four dynamic and accomplished business and HR leaders, all in just a couple of hours and for free. The Micro Summit happens 11 a.m.-1 p.m. CST on Wednesday, October 25. Please sign up while we still have open spots. You can register here and share this link with your team members and other colleagues. I’m looking forward to seeing you there!