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5 Ways to Self-Promote While Working Remotely

Is remote work making you feel out of sight, out of mind with your boss and other key leaders?

Woman sitting at table talking during zoom call

A recent article in Harvard Business Review argues that while working from home creates benefits like flexibility, it also carries unique pitfalls for women that can hold us back from promotions and pay raises.

In my last article, I gave you some tactics for dealing with one of those pitfalls: increasing demands at work and at home. This week, let's tackle another key question of our new WFH reality: How do you build relationships, get recognized for your contributions and advance your career when you and your colleagues can’t just run into each other in the office? Here are five of my best practices.

1. Track Your Accomplishments

I have always recommended keeping track of your successes. But it's now more important than ever. With our days so busy, it's easy to overlook all the ways you're creating value. So make it a point to regularly jot down your accomplishments — even if some of them don’t seem like a big deal. Then write down the impact of each accomplishment to help you notice its relevance.  You’ll find that even those small successes can have a big impact. For example, just one productive meeting with an influential leader can set the stage for a strong working relationship.

When you track your accomplishments, you will have them top of mind – which will make it easier to communicate them to others. Trust me, it's also a great morale booster as you realize the difference you’re making!

2. Strategically Communicate Your Value

After you start logging your accomplishments, the next step is to tell others about them. Don’t assume that others will simply notice your hard work and recognize you for it. Remember, your boss has a lot on her plate, too. "Tastefully tooting your own horn" isn't bragging. It's helping your boss understand all the ways you add value so that she can more fully leverage them.

Without the impromptu interactions that happen in an office, you have to be even more intentional about communicating your accomplishments and their significance. That could mean being ready to share one of your team’s successes on your next Zoom call. As a bonus, it also recognizes your team members. Or you could simply email your boss regular updates about your progress as an FYI (which she can easily forward to others).

3. Reframe Career Conversations

If your organization has gone through restructuring or downsizing, you might feel awkward about asking your boss for time to discuss your career goals. But you can do this in a way that's helpful for both of you.

As always, you're more likely to get promoted or achieve other career goals when you make clear to others that you're thinking about more than what you want. That's especially true today. Your boss will be more receptive when you frame your message more like this:

Given the recent organizational changes, how can I best use my skills and experience to make a difference? I want to continue to grow as a leader and add more value to the company. 

4. Remember What Works for You

While our work environment has changed, you don’t have to reinvent the wheel when it comes to building relationships or raising your visibility. The same fundamental principles hold true. You may just need to adapt them a little for the work-at-home world.

That's the message I gave one of my former clients when we caught up recently. She had just started a new job and was worried about how to get to know her new colleagues and work effectively with them without ever meeting them face to face.

Here's the surprising thing: As an experienced executive in an externally facing role, she has built her career on her ability to successfully cultivate strong, authentic relationships. But during this period of significant change, she kept thinking about what may be difficult instead of focusing on what she already knows that can help her. 

Take a moment now to jot down strategies you have used to increase your visibility and advance your career so far. How would you adapt those strategies for the current environment? Some strategies you may not need to adapt at all. For example, you can establish a regular cadence of sharing one or two accomplishments each week, forward positive feedback you’ve received, or be fully present to engage more impactfully.

5. Keep Growing as a Leader

It's totally understandable if you haven't had a spare moment in the past six months to even consider professional development. But hopefully you've started to create some capacity in your schedule to reflect about where you are, where you want to go and how to get there. Investing in building your skills and expertise is one way to strategically advance your career, differentiate yourself and boost your confidence. 

Even before the pandemic, online learning opportunities were dramatically expanding. Think about the type of virtual experience that could help you develop your leadership skills. Start by checking out my WOW! (Women on the Way to peak performance) Program℠. I've delivered WOW! at top corporations, and it is now available as a self-paced program that you can complete on your own, with a colleague or through your own informal learning circle.