Are You Underutilizing These Powerful Ways to Close the Leadership Gap?

I have some bad news and some good news about mentorship and sponsorship at work. First, the bad news: These two strategies are extremely underused. According to Gallup, only 40% of employees have workplace mentors, and 23% have sponsors. The good news? Improving these numbers is low-hanging fruit and holds huge potential for increasing the number of women in senior leadership, enhancing engagement and retention and even bolstering the bottom line at your organization.

I’ve been thinking a lot about this topic after serving as one of the mentors at the Dallas Business Journal’s recent Mentoring Monday, a nationwide event sponsored by The Business Journals that brings together successful female business leaders and women who want to tap into their advice and insights.

Image by Sue Styles from Pixabay

As a longtime advocate for advancing women, I’m excited that we’re learning more about how to create meaningful results for individuals and their employers through relationships with mentors and sponsors. In honor of Women’s History Month, let’s take a deeper dive into this topic and make the case for your organization to invest in programs that integrate the power of both mentorship and sponsorship.

What Is the Difference Between Mentors and Sponsors?

Mentors and sponsors serve valuable, but not identical, roles in your network. Mentors typically serve as role models, providing advice and perspective to help you develop your skills and navigate challenging situations. Mentors can be at any level in the organization, with peer and reverse mentoring becoming more frequently used approaches. 

Sponsors, on the other hand, have clout and yield considerable influence on key decision-makers. Sponsors also give you critical exposure to opportunities and visibility to other influential leaders, and advocate on your behalf. 

As a longtime executive coach and the creator of a leadership development platform, I’m not surprised by how underutilized mentorship and sponsorship are. I’ve had many clients fall into the trap of thinking their good work is enough. It often takes people a while to realize that who they know is just as important as the quality of their work. They overlook how much their relationships give them access to resources, information and influence that they need to get work done and to advance their careers.

The Power of Support at Work

While mentorship and sponsorship are good for everyone, I’m especially intrigued by their potential to address an issue that many organizations struggle with: the leadership gap between men and women.

According to the Women in the Workplace 2023 report  from McKinsey in partnership with LeanIn.org, women are underrepresented at all stages of the leadership pipeline. While 48% of all entry-level employees are women, only 40% of managers are. The gap keeps getting broader all the way to the C-Suite, where men outnumber women by a more than 2-to-1 margin.

That’s a problem on many levels. Researchers have found that companies with more female leaders make more money, are more socially responsible and have better customer service. Female CEOs can even drive stock prices. Companies recognize these benefits, and many are increasing their efforts around leadership development for women.

These programs must include opportunities to develop relationships with mentors and sponsors. When you look at data from Gallup, the Women in the Workplace report and other recent research, it becomes clear why these relationships can be so beneficial for women’s careers:

• Women are more ambitious now than they were before the pandemic. In 2019, about 70% of women wanted to get promoted to the next level. Today, that figure is 81%. (For women under 30 — your organization’s rising generation of leaders —93% want promotions.) In other words, high-potential women want to know that they have a future at your organization. Gallup found that when an employee has a mentor or sponsor, they’re much more likely to feel that they have a clear path forward.

• Learning and growth are deeply important to your workforce. More than 9 out of 10 employees said they would stay at their company longer if it invested in helping them learn. Mentorship and sponsorship help address that demand. According to Gallup, employees with mentors are twice as likely to say they’ve had recent opportunities to learn and grow.

• Perhaps the greatest potential for mentorship and sponsorship programs lies in helping more women find sponsors. Currently, 25% of men have a sponsor at work, while only 22% of women do. According to Herminia Ibarra of London Business School:

Too few women are reaching the top of their organizations, and a big reason is that they are not getting the high-stakes assignments that are prerequisite for a shot at the C-suite. Often, this is due to a lack of powerful sponsors demanding and ensuring that they get these stepping-stone jobs.

Ibarra has also found that men and women describe their relationships with supporters differently: Women talk about how these relationships increase their self-understanding, while men talk about others endorsing them and helping them plan their career advancement.

How to Improve Mentorship and Sponsorship

So how can your organization maximize the power of mentorship and sponsorship to advance women leaders?

• Examine how the rise of hybrid work has affected who receives mentorship or sponsorship in your organization. For example, men are more likely than women to receive mentorship and sponsorship when they work onsite, according to the Women in the Workplace report.

• Start thinking about how to weave elements of mentorship or sponsorship into existing programs without overburdening participants or executives. While support relationships that develop on their own are great, formal programs can create even more impressive results, Gallup found.

• Whether or not you have a formal program, make sure your organization is teaching coaching skills. Potential mentors and sponsors are more likely to help when they have the right tools to do so.

• Consider a tool like the New Lens® platform that facilitates mentoring conversations. Our app leverages the power of both peer learning and manager feedback.

Finally, remember that we understand the power of mentorship and sponsorship at Newberry Solutions and we welcome the chance to answer your questions and share how New Lens and our other tools can empower you to support women leaders. Schedule a New Lens demo now, or get in touch with us for more information.

Do You Have Mentors or Sponsors?

Whether you’re a man or a woman, you’ve probably heard time and again how important it is to have at least one strong mentor to guide you and help you develop the skills to get to the next level in your career. Most large companies even offer formal or informal mentoring programs. So you might think that both genders benefit equally from having a mentor. However, a Harvard Business Review article, Why Men Get More Promotions than Women, highlights that men benefit more than women.

The article shares research from a 2010 study by Catalyst, a leading nonprofit organization that works with businesses to build inclusive workplaces and expand opportunities for women and business.

Here is one of the most notable findings from the research:

“Although women are mentored, they’re not being promoted. A Catalyst study of more than 4,000 high potentials shows that more women than men have mentors— yet women are less likely to advance in their careers. That’s because they’re not actively sponsored the way the men are. Sponsors go beyond giving feedback and advice; they advocate for their mentees and help them gain visibility in the company. They fight to get their protégés to the next level.”

The article goes on to say that men and women both mention receiving valuable career advice from their mentors, but men predominantly describe being sponsored. Women explain that their mentoring relationships help them better understand themselves and how they work, and what they might need to change as they move up the corporate ladder. Men, on the other hand, tell more stories about how their bosses and mentors have helped them strategically plan their career moves, assume responsibility and leadership in new roles, and openly support their authority.

The research certainly has implications for organizations as they design mentoring programs and explore how to best support the advancement of women. But there are also important implications for what you should personally do. Here are three suggestions to think about:

1. Recognize the distinction between mentorship and sponsorship.

Both mentors and sponsors offer tremendous value in helping you develop yourself and proactively manage your career. Mentors typically serve as role models, providing guidance and perspective to help you further develop your skills and navigate challenging political situations. Sponsors, on the other hand, give you exposure to opportunities and visibility to influential leaders, and advocate on your behalf.

2. Have mentors and sponsors in your network.

Recognize that the skills required to be an effective mentor may be different from what it takes to be an effective sponsor. Mentors can typically hold any position in the organization and can help you close gaps in your skills, while sponsors have clout and yield considerable influence on key decision-makers. Remember to have both mentors and sponsors in your network, using your career goals as important context for whom you engage.

3. Be mindful of whom you choose.

It may be more comfortable for you to choose individuals who look like you. In fact, the research shows that men tend to gravitate toward men and women to women. However, when it comes to sponsors, more important than gender is the person’s role and level in the organization. Remember that it’s critical to gain sponsorship from leaders who hold senior-level positions and have influence and power. As you think about mentors, think about the skills you are trying to build and who may be able to help you fill those gaps.

So, to get you started, take a look at your existing network in the context of what you’re trying to accomplish personally and professionally. This will serve as an important guide to identify whom to engage as mentors and sponsors to get the support you need.